The release of Sgt Pepper’s Hearts Club Band, fifty years ago today, is one of those moments in musical history. So much has been written about the album over the years since. But this personal account, from Mike Press, is for me the perfect tribute to Pepper, to what it meant and what it means, and to the power of music. Thanks, Mike, for letting me share this.
My Mum, my Dad, Sgt Pepper and me – Mike Press
Unusually, I remember exactly what I was doing 50 years ago today at around 6 pm.
It all began with She Loves You.
My Dad ordered it in advance of its release and picked it up from the Record Room in St Albans on his way home from work on the day it came out. And he did the same with every Beatles’ release up to the White Album. It was a family ritual. Part of this same ritual was that we would play the new record over and over at least six times as soon as he got home (to be honest, it was six with a single and at least twice with an album). She Loves You was a revelation, in part because after we’d played it half a dozen times he says “right, shall we play the B side now?”. THERE’S A B SIDE??? You mean they actually give you another song for free? I was stunned with both the concept and the clear generosity of the recording industry, which was perhaps one reason that I gave them so much money in return over my extended adolescence. In this case the B side was even better than the A side.
Thursday the First of June 1967 was just another school day at Fleetville Junior Mixed Infants. We were coasting down towards the end of our primary schooling with the first year of Grammar School just a few months away. Dad and I had been Beatles fans since their first hit. He bought all the records, which we played relentlessly the day they came out, and every so often he’d say “fancy a Beatles’ session?” and we’d play the whole lot in one go. These sessions often drove my Mum to distraction. Mind you, she had a far better grasp of the interpretation of the lyrics than either of us did. When she first suggested that Ticket to Ride was about the Isle of Wight ferry I remember us firmly dismissing this as the overly literal interpretation of a geographer. When John Lennon was asked some years later what the song was about he replied that it was about a friend who ran away to the Isle of Wight.
He drove home from London and stopped by the Record Room, a small shop on Chequer Street run by Mark Greene. Donovan, The Zombies and others reckoned that his was the best record shop outside London. Back then we didn’t have chain stores, we just had people who loved music who simply wanted to share it, and make an honest profit in the process. He knew his music, did Mark, and over the years a fair bit of my pocket money went over his counter. He sold records, and around the corner his brother Sol ran the town’s drapery business, both playing up their Jewishness to give their shops a real character and passion for what they sold. Mark had a humour that was so deadpan that you often weren’t sure if he was quipping or just naive. Like the time a couple of years later I went in to buy John and Yoko’s first album. He scoured the shelves, went down to the cellar, was clearly rattled that somehow it had been misfiled, and then shouted over to his assistant “Mac, I can’t seem to lay my hands on Two Virgins.”
So the old man got home from Mark’s shop with a record in a brown paper bag.
I distinctly remember taking the record out of the bag. It was the most beautiful and wonderful object I had ever held. This was no album cover. As you opened the then unique gatefold sleeve, it suggested opening a door into something unearthly and wonderful. A front cover which immediately engaged my Mum and Dad into a competition on who they could recognise, a back cover with – again uniquely – all their lyrics, and the inner gatefold with the fabs in all their acid drenched glory. Then there was the insert of cutouts, and the inner sleeve, normally white, which was presented in washes of pink.
My Dad took out the record, placed it on the platter, lowered the needle and we listened.
Well it was twenty years ago today…
I simply cannot describe the sense of wonder, of illumination that I experienced as we listened. The next week Kenneth Tynan in The Times described it as the high water mark of human civilisation. At the time people suggested that he was perhaps over egging it a bit, but in retrospect I think we can probably all agree that he’s broadly right. It’s up there with the Mona Lisa and the the Brandenburg Concertos – if not actually just a wee bit better. The sixties were a rollercoaster for all of us, but especially when you were a child. From She Loves You to A Day in The Life. Four years. Culture has never moved with such a frenetic pace or passion.
It was a record that was liberally peppered with wonderful characters, all vividly portrayed. There was Billy Shears, the Sergeant’s bandmates, Rita being tempted with tea, the girl meeting a man from the motor trade, the poor guy who didn’t notice that the lights had changed. And to this very day every time I meet somebody called Henderson I have to bite my lip not to ask how Pablo Fanque is.
I remember my dad saying many years after that first listening that Day In The Life was the best song of the century – and he was a Sinatra fan. Phil Collins said that the song helped him to learn how to drum, because of Ringo’s complex fills – so there is a downside to the album after all. But my first listening of it I remember as a surreal, cinematic experience.
We got to the end (and of course the enigmatic final groove). He didn’t need to ask. Flip over, and back to the start. And again.
That record taught a ten year old to always push the boundaries, to break rules, to take people on journeys, to turn people on, to try to be the best you can be. And with the encouragement of my folks that’s all I’ve ever tried to do.
Nothing musically has ever bettered that evening with my Mum, my Dad, Sergeant Pepper and me.